Consumer Litigation in Acts of Unfair Competition:A comparative study of the Jordanian experience and the experience of the European Union

Abstract

This research deals with unfair competition claims from the litigation point of view, away from the objective aspect in this field. This study presents a contribution in the field of rethinking the rules of unfair competition law and aspects related to it in national legislation and international agreements in this aspect, most notably the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) and the Paris Convention for the Protection of Industrial Property (PC) in order to integrate the interest of Legal consumers in addressing acts of unfair competition by involving consumers in the lawsuit as litigants. So that the interest of the consumer granted the eligibility of a litigation to act as a litigant in unfair competition lawsuits, which were traditionally confined to competing merchants only.